Jay Faison
Founder
In 2005, Jay founded SnapAV after running his own custom integration business for almost a decade.
Why he started SnapAV: "As a dealer there were a lot of things I didn't understand about why my suppliers did what they did. Finally, I decided that we should give it a shot. Our business hasn't changed much since the first day we started. We want to be the number #1 reason dealers succeed. That focus has made us successful."
Education: Jay received his undergraduate degree from the University of North Carolina and holds a Masters in Business Administration from the University of Virginia.
When he's not at Snap: When Jay is not chasing his kids around at home, he enjoys chasing a little white ball around the golf course.
Craig Craze
CEO
With nearly ten years in the custom installation industry, Craig Craze co-founded SnapAV in 2005. Craig has previously owned a custom integration business and before that had worked in Public Relations. While Craig is responsible for all aspects of the business, he spends a significant amount of his time and energy on product development.
Why Snap works for dealers: "The majority of our team has worked in the custom installation industry and know the challenges our dealers face. I clearly remember wearing many hats when I had my own company – salesman, system designer, buyer, project manager, accountant and personnel manager. I’ve been there and it wasn’t easy. That perspective helps us focus our energies and resources on products, policies and services that make dealers’ lives easier."
Education: Craig earned his Bachelor of Arts in Communications from Brigham Young University in Provo, UT.
When he's not at SnapAV: Craig and his wife Tiffany have four children, and he recently founded a charter school in South Carolina where he served as its first Chairman.
Adam Levy
Senior Vice President
Adam Levy joined SnapAV in 2006, shortly after the company launched. Prior to joining Snap, he served as a Senior Vice President of Marketing for Bank of America. He’s responsible for the strategic planning and execution of all Marketing and Sales operations for the company.
How Snap supports its dealers: "Operating a business is complex, so it’s nice when the mission of the business is dead-simple. Every decision we make—from the features of a product to the features of our website—runs through the same filter: Does this help our dealers to be more successful? That makes decisions easier…and it means we never forget why we’re here."
Education: Adam earned a degree in Marketing from Bentley University in Boston, Massachusetts.
When he’s not at Snap: Adam likes to spend his time off with his wife and two children. He’s a big Boston sports fan and loves to cook (and eat).
Brad Redmond
Vice President of Operations
Brad Redmond joined SnapAV in April 2012. He managed multiple teams spanning operations, supply chain and procurement during his eleven years with Dell. He also spent five and half years as a Captain in the U.S. Army. Brad is responsible for SnapAV’s operations and supply chain.
On Logistics: "SnapAV is known for producing high quality products that deliver great dealer margins. Equally as important in a “just in time” business is ensuring those 1,000+ products are in stock across our 3 distribution centers.”
Education: Brad received his undergraduate degree from the University of Tampa and holds a Masters in Business Administration from the University of Texas.
When he’s not at Snap: Brad enjoys spending time with his two young boys and watching any Longhorn sporting events.
Carlos Catalahana
Vice President of Technology
Prior to joining SnapAV in December 2012, Carlos held leadership positions at Bank of America and was instrumental in transforming the way the Bank services its customers through online and mobile channels. Before that, he led the interactive technology organization for Arc Worldwide where he oversaw the implementation of eCommerce platforms. At SnapAV he is responsible for defining and driving the technology roadmap to support the company and its customers.
On Technology: “Technology has become a staple in our society and it’s at the core of everything we do at SnapAV. From creating innovative products and capabilities to servicing our customers’ needs, technology will continue to be a differentiator in bringing value to our customers.”
Education: Carlos earned his Technology Management degree from the New Jersey Institute of Technology. He holds various technology certifications, including multiple patents for eCommerce engines and patterns.
When he’s not at Snap: In addition to spending time with family and friends, Carlos enjoys playing music and messing around with circuit boards and microcontrollers. Yes, he does own a pocket protector and a propeller hat, too.
Eric Harper
Vice President of Content
Eric joined SnapAV in September of 2010. Over the prior decade, he held management positions in Product Development and Marketing with ELAN Home Systems and Onkyo. Eric is responsible for product positioning, presentation and content.
Why Snap is different from the other guys: "Our content-rich website is just one example of how SnapAV has taken traditional go-to-market strategies and thrown them out the window. Most impressive of all, Snap has caused an entire industry to take pause and reevaluate itself – much to the delight of dealers. It’s a true testament to the leadership and commitment of the SnapAV team.”
Education: Eric holds a Bachelor’s of Science degree in Electrical Engineering from Duke University.
When he’s not at Snap: When not spending time with his family, Eric can be found with a mash paddle in-hand making a new batch of homebrew, or somewhere in the woods (hopefully) avoiding trees on his mountain bike.
Dawn Boland
Vice President of Sales
Dawn Boland joined SnapAV in 2009. Previously Dawn held sales and management positions in the mortgage banking industry. She now oversees the SnapAV customer service and sales teams.
About customer service at SnapAV: "Our team is passionate about providing the industry’s best customer service. From our 100% satisfaction guarantee to free product upgrades and advanced replacement policy – our goal is to be the easiest company you do business with."
Education: Dawn earned a degree in Business Management from the University of Phoenix.
When she’s not at Snap: Dawn loves to spend time on the lake with her family and friends. She also enjoys running and listening to live music.
David Moore
Vice President of Innovation and Engineering
With over 15 years in the custom AV business, David has devoted his entire professional career to this industry. He spent the first 7 years on the installation and CI side, and the past 8 years in Product Development with SnapAV and ELAN Home Systems. David is responsible for building innovation into SnapAV's product roadmaps, and leading the Hardware and Software Quality Assurance teams.
Why he came to Snap: "The company is not only growing but really doing something different in the industry. SnapAV really gets the concept of basing product development on direct dealer feedback. We are proud of the fact that our products are engineered to meet the specific needs of installers."
Education: David received his Bachelor's of Science degree in Electrical Engineering from ITT Technical Institute. He has since attended dozens of industry trainings and acquired a number of certifications.
Achievements: David led ELAN’s user interface group that produced a number of award winning designs including the acclaimed “g!” product line, and a US Patent on the Ole family of Film Interactive Touchpads.
When he’s not at Snap: Spending time with his family, recording music in his home studio, or shredding up the trails on his mountain bike.
G. Paul Hess
Business Unit Manager – Binary™ Media Distribution & Wirepath Surveillance™
G. Paul has spent more than 20 years in the consumer electronics industry. Like many, he started in sales at a big box consumer electronics company before becoming a partner in a custom installation firm. Most recently, he held national and regional sales positions for ELAN Home Systems, HomeLogic and Sunfire.
Education: G. Paul received his first Bachelors of Science in Business from the University of Louisville, where he spent time living abroad while studying International Marketing. He has since received a second BS degree in computer science and participated in countless vendor and industry trainings including ISF, THX, NBFAA (Electronic Security Association) and CEDIA.
Achievements: Over 9 years of in-field custom installation experience installing AV, home control and security and surveillance. Most recently 8 years of manufacturer technical sales experience calling on custom integrators across the USA and Canada.
When he’s not at Snap: When not spending time with his children, wife and Frisbee-catching mutt, G. Paul enjoys mountain biking with the unofficial SnapAV mountain bike team.
Chris Franck
Business Unit Manager – Strong™ Racks and Mounts, Dragonfly™ Film screens
Chris has 12+ years of experience designing innovative products for the consumer electronics and child safety markets. He started his career at Motorola, where he worked on everything from two-way radios to web tablets, and more recently oversaw the development of Britax Child Safety’s newest line of car seats.
Why he came to Snap: “The culture at SnapAV offers a unique opportunity to deliver customer-focused innovation. Combining new products that delight our dealers with an industry-leading business model allows us to provide un-paralleled value to our customers.”
Education: Chris received a Bachelor of Science degree and a Master of Science degree in Mechanical Engineering from the Georgia Institute of Technology in Atlanta, Georgia.
Achievements: Inventor of 30+ U.S. and international patented products that have won numerous honors. Recognized by Motorola as a distinguished innovator for significant contributions to the advancement of technology.
When he’s not at Snap: Chris enjoys spending time with wife Sonja and three children, cheering for the Yellow Jackets to “not embarrass him,” and driving his muscle car around like Ms. Daisy.
Mike Jordan
Business Unit Manager - Episode® Loudspeakers, Binary™ Cables & Bulk Wire, Wirepath® Structured Wiring, Camden™ Seating and Affiliates
Mike brings over 12 years of product development, engineering and global sourcing experience to SnapAV. His diverse background includes product design leadership at golf powerhouses Titleist, Pinnacle and Taylormade adidas, global sourcing for Family Dollar; and independent design/logistics consulting.
Why he came to Snap: “I love the clarity of focus at SnapAV – making our dealers successful is what drives us. With such a clear mission, it is amazing how much fun you can have creating compelling products and services. It’s how all businesses should be!”
Education: Mike received his Bachelor of Science in Chemistry from Furman University in Greenville, South Carolina.
Achievements: Mike is listed on over 35 patents from his tenure in the golf industry.
When he’s not at Snap: Mike loves spending time with his wife and two children, training for marathons and slow cooking Southern barbecue over hickory wood in his offset fire pit.
